El futuro de la publicidad (Registro nro. 2270)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00433nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211106s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 970-10-4494-0 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UNEFA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cappo,Joe |
| 245 #0 - TITLE STATEMENT | |
| Title | El futuro de la publicidad |
| Remainder of title | Nuevos medios,nuevos clientes,nuevos consumidores en la era de la postelevisión |
| 245 #0 - TITLE STATEMENT | |
| Statement of responsibility, etc. | Joe Cappo |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Mc Graw - Hill interamericana |
| Date of publication, distribution, etc. | 2004 |
| Place of publication, distribution, etc. | México |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 253 páginas |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Disponible para préstamo | UNEFA | UNEFA | 11/05/2021 | UNEFA2612 | 11/05/2021 | 11/05/2021 | Libro |
