Investigación de mercados (Registro nro. 267)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00518nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211106s9999||||xx |||||||||||||| ||und|| |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UNEFA |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | Es |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | SG 658.83 |
| Item number | M249i |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh k |
| 245 #0 - TITLE STATEMENT | |
| Title | Investigación de mercados |
| Remainder of title | un enfoque práctico |
| 245 #0 - TITLE STATEMENT | |
| Statement of responsibility, etc. | Naresh k. Malhotra |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2. edición. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Printice-Hall Hispanoamericana |
| Date of publication, distribution, etc. | 1997 |
| Place of publication, distribution, etc. | México |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxv, 890 páginas |
| Other physical details | ilustraciones |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadeo - Investigaciones Mercadeo |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| UNEFA | UNEFA | 11/05/2021 | UNEFA609 | 11/05/2021 | 11/05/2021 | Books |