Mercadotecnia (Registro nro. 272)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00450nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211106s9999||||xx |||||||||||||| ||und|| |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UNEFA |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | Es |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | SG 658.8 |
| Item number | K87m |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 #0 - TITLE STATEMENT | |
| Title | Mercadotecnia |
| 245 #0 - TITLE STATEMENT | |
| Statement of responsibility, etc. | Philip Kotler |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Prentice-Hall Hispanoamericana |
| Date of publication, distribution, etc. | 1984 |
| Place of publication, distribution, etc. | México |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 766 páginas |
| Other physical details | ilustraciones., cuadros |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadeo Mercadeo - Investigaciones |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| UNEFA | UNEFA | 11/05/2021 | UNEFA614 | 11/05/2021 | 11/05/2021 | Books |